Courses
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Challenging ChatGPT to Build a Better Marketing Plan
There's a lot of excitement about AI, and specifically the new ChatGPT, so we put it to the test to see how much is hype, and how much real work these tools can do for us. This lesson is a realtime recording of how it responded to our prompts.
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What to Do When Your Website Needs an Upgrade
Learn how the marketing manager of the #1 hotel in Canada pulled together a wide range of services and traveler types to deliver a guest experience that is now just as world-class online as it is offline.
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Attracting & Retaining the Right Employees with Digital Content
Learn from at a live case study of one tourism brand that has taken the same practices that it had already built for guests and applied it to build an outstanding employer brand.
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FreeWhy Does Branding Matter in Tourism?
Learn from an expert who has built his career helping businesses make smart decisions and do more of what they love through the power of great branding.
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FreeCreating Instagram Reels that Get Reach
Learn how Danielle Lister has built an account with nearly 120,000 followers, publishes Reels that get millions of views, and works with brands to help them take advantage of the power of Instagram.
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The 4 Categories of Digital Adoption
We break down four categories of digital adoption and look at how tourism businesses of any size can apply digital principles to become more efficient and effective at whatever it is they do.
