Courses
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Managing your Online Reputation with Tripadvisor
This lesson highlights ways that tourism brands are taking advantage of one of the most popular sources of travel recommendations. Real-world examples, travel trends, and tactical advice for optimizing your own Tripadvisor profile are provided.
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Get Google Analytics Working For You
Cheryl, a digital advertising expert joined us to share, in plain language, simple ways that we can get real, actionable insights from our Analytics dashboards, and how we can use them to improve our marketing.
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Using Search Engine Optimization (SEO) Strategies to Get Your Business Found Online
In this session, you'll learn some of the most important SEO strategies you need to help your website rank higher on Google and other search engines.
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Content Marketing Metrics and Performance
Matt unravels the digitally tangled channels of content marketing and shows how to measure content performance, content influence, and business outcomes.
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The Personalization Paradox: How to Deliver Personalized Experiences at Scale
In this session, Val explores the problems companies face when scaling personalized experiences and details of what you can do to be successful.
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Future of Tourism Marketing and Customer Experience - Key Scenarios and Strategies to Survive and Thrive in Uncertainty
Global travel industry futurist, Rohit Talwar, provides practical insights and guidance to help participants thrive in uncertain times of the pandemic.
