Courses
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Planning and Unplanning: Content Creation in the Age of Reactive Marketing
This session includes live examples from the past year to show how tourism brands can get the benefits of planning while allowing themselves the freedom and creativity that is necessary to react when things turn out differently than we had expected.
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Finding Yourself Offline - The New Brand Way
Learn how to navigate through the confusion and explore real-world solutions for businesses in a new era of safety, guidelines and technology through this session.
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Introduction to PPC: Google Search Ads, Keyword Research, & Conversion Optimization
Learn how to design, execute and optimize Google Ads PPC campaigns using industry-leading practices along with the difference between the various campaign types, when to use which, how to conduct your own keyword research and optimize your campaigns.
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Content Marketing - Publishing and Distributing Great Content
In this fast-paced session, Conner Galway provides you with everything you need to know on the subject of publishing and distributing content for travel and tourism marketing.
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How To Become a World-Class Tourism Brand Even During Difficult Times and Within Your Budget
"Vikas World-Class Framework" provides the tools and proven strategies which can help professionals to get world-class positioning within their budget.
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How Google Looks at Your SEO
After this session, SEO will no longer be a mystery – nor will you be bamboozled by SEO consultants who claim they have proprietary techniques they can't tell you about.
