We're thrilled to partner with ITAC to offer world-class digital marketing training to Indigenous tourism operators across Canada. As an ITAC member, you now have exclusive access to our platform. Here, you can connect with leading experts and educators in the tourism industry and gain insights into the very best in tourism marketing practices.
Over the past year, hundreds of ITAC businesses have taken advantage of our platform, resulting in remarkable achievements including:
More than 50 Engaged ITAC Businesses
Over 235 Lessons Viewed
6 Tourism Digital Marketing Certificates earned
To embark on your learning journey, simply reach out to us at [email protected] to register. Continue scrolling to discover how eLearningU operates, learn how you can earn your Tourism Digital Marketing Certificate, and get a sneak peek at some of our Indigenous-led lessons.
What other ITAC members are saying
“eLearningU has helped me to gain a clearer understanding of digital marketing and the practical applications that are so beneficial for any new entrant or existing operator to the tourism industry . Today, I can speak more effectively to others regarding the concepts of digital marketing and participating in the eLearningU program has paved that route for me. ”
Bear Mustus, President & Founder. Whitecourt Isga Tourism Association
“I would definitely recommend this program to others, as I think it gives a really great high level overview of social media in the tourism world, as well as some practical tools and exercises that even novices can implement. The biggest take away for me was the importance of just starting and doing something consistently. The practical examples of what other tourism businesses are doing was also very useful and inspiring! ”
Denise McHale, Wild Adventure Yukon, Carcross
So how does this work?
Through our partnership with ITAC, you'll receive access to leading experts and educators in our industry to connect, collaborate, and learn about the very best in tourism marketing. Check out the video and steps below to learn how to get started.
Next steps
Once you've completed your registration with [email protected] and have received your account information, you can use the 'Sign In' button at the top of this page to login and follow these steps:
Visit the Getting Started page and watch the tutorial video to learn how to use the platform.
Browse the Lesson Library to find videos on dozens of digital marketing topics.
Check out This Week in Digital, a weekly rundown of what's new in the ever-changing world of tourism digital marketing.
Earn your Tourism Digital Marketing Certificate (learn more below 👇)
Join the Tourism Digital Marketing Course
This 12-lesson course has been designed by some of North America’s top tourism marketing experts, with the goal of equipping industry professionals with foundational skills of digital marketing tools, tactics, and strategies so you can cut through the noise, and focus on driving results.
Indigenous Voices
-
Working with Indigenous-Led Tourism Businesses
Learn storytelling through social media, collaborative marketing, and how businesses can leverage relationships with Destination Marketing Organizations & other organizations from an entrepreneur and representative of Indigenous Tourism Alberta.
-
Dreaming Big, Starting Small — How we learned to win in Wine Country
Niche winery has launched online ordering, a highly subscribed wine club, and now a fully functional tasting room. Hear about what’s worked, what hasn’t, and which tools have been most useful along the way for this small business success story.
-
The Best Free Social Media Tools for Tourism
In this lesson, Deanna Wampler cut through the noise to share the specific tools that she's been using in her work building one of North America's most powerful indigenous tourism brands, and the ones she's been recommending to her clients.
-
Tourism Marketing Lessons From 2021
In this special 1-hour conversation, two tourism marketing leaders reflect on one of the most challenging and transformative years that the tourism industry has ever seen.